SEO, or search engine optimization, can seem like a daunting task if you’re not familiar with it. After all, there are many moving parts to optimizing your website so that it gets picked up by the search engines, and it’s easy to get confused about what you should and shouldn’t be doing. This is where the SEO Adelaide services come in. But If you want to optimize your SEO strategy correctly, here are five tips to help you out!
1) Build Backlinks
Backlinks have basically linked that point back to your website. They can come from a variety of places (social media, guest posts, etc.), and they each serve a different purpose. Read up on how backlinks work, and you’ll have a better idea of where you need to invest your time when it comes to link building. (i.e., do you want backlinks from smaller sites or larger ones? Do you want people linking directly to your content or a specific landing page?) Understanding what drives search engine rankings is fundamental for all SEO strategies by seo Adelaide services; knowing where you can optimize will help get your site off on solid footing with Google and Bing alike.
2) Create an Editorial Calendar
Many of us get lost in our content ideas and have a difficult time focusing on one idea for any period of time. Use an editorial calendar to make sure you’re not spending all your time spinning your wheels trying to find inspiration. (Here’s how editorial calendars work, and here’s why they’re essential.) It also forces you to put your best foot forward when you want to promote new content—and it makes sure that your marketing messages are cohesive across multiple channels. Ultimately, it can help you plan out your site’s content strategy over the course of several months.
3) Use On-Page SEO
On-page SEO involves making sure your web page is optimized for search engines. For example, you can do things like optimize meta descriptions and titles for search terms and make sure keywords are included in your copy. On-page optimization will depend on what business you’re in, but most businesses can do a few things on their website to optimize it. No matter what industry you’re in, adding alt tags and titles to images should be a priority. If you have too many images on one page, create an alt tag for each image, likewise with alt tags and HTML title attributes. Making sure your keywords appear naturally throughout your site rather than being stuffed into your pages is also important.
4) Know the SEO Competition for Specific Keywords
If you’re planning on trying to rank for a specific keyword, finding out who ranks first is an important first step. You can do so by typing your target keyword into Google, followed by site: and then hitting enter. This will show you what sites (and pages) appear first in search results for that specific keyword phrase. In most cases, those pages will be high authority sites with strong domain authority, which indicates that they are more likely to rank higher than you are without links from these domains—and ultimately make it easier for you to gain rankings quickly. For example, if I type in SEO Adelaide services into Google followed by site: and hit enter…
