We are not going to stick with the routine information you usually get from the posts about SEO. However, we all know the importance of SEO for digital marketing. SEO is deeper and beyond our imagination. Every day, there is something new to learn & to integrate for a good result.
To learn SEO & digital marketing, one needs to understand each & every term used in SEO. Today we come up with keyword intent or we can say, search intent.
As per the Reliable SEO Sydney it is your way to more sales, revenue, and leads. The actual definition of search intent is the intent of customers or its answer to every ‘why’ of the keywords. Also, it can be considered as a commercial or buyer’s intent. With time, Google’s algorithm has classified four different types of search queries.
Here are the search queries,
- Know query: It is where the users want information about something
- Do query: It is where the users want to act on something
- Website query: It is where the users want to reach to a specific website or webpage
- Visit-in-person query: It is where the users want to find and visit any location
With using these queries, Google recognises a few interpretations when deciding the search results:
- Dominant: Interpret the meaning or query.
- Common: Interpret the different meaning of the query.
- Minor: Interpretations those users have in mind.
Let’s understand this with an example shared by digital marketing agency Sydney:
Suppose you are searching “Cleaning companies” into Google:
- With Dominant interpretation, the user wants to book services with a cleaning company.
- Common interpretation where the user wants the directions to the nearby cleaning company.
- Minor interpretation in which the user wants to learn about the company.
There’s a trick to dominate search intent SEO by focusing on the keyword intent!
SEO is a trick to boost your website’s ranking for the search engine. The search intent SEO is a practice of optimizing the content to match with the common commercial intents that are connected with the targeted keywords. So how will you figure out the common keyword intents that relate with the keyword? You can have cues from Google.
The algorithm of Google is designed to provide you with the most common answers in the search query. This can be determined by a wide variety of ranking signals to look into the type of content other users with the same query for the help.
Get more information about the seo Sydney by connecting with Zib Digital – An ace in the field.
