Attempting eCommerce SEO? Here Are 12 Pro Tips To Follow

Attempting eCommerce SEO? Here Are 12 Pro Tips To Follow

We have seen a recent boom in the eCommerce business recently. If you are also planning to have an online store, you would certainly require the help of digital marketing agency Brisbane to help your business thrive devoid the competition and become a recognized brand.

Here are the 12 tips by SEO services Brisbane to boost the traffic and skyrocket sales tremendously

  1. The first thing that you need to get straight is if you want your eCommerce store to have an impact, you need to make sure of a great visitor experience. The first step towards it is to ensure that the page speed is not slow.
  2. Cover the most important aspects of on-site SEO – Meta titles and descriptions. Use the keywords in Meta titles and leverage them for ranking your website as it is these aspects that show up directly on the search results when someone searches.
  3. Would any keyword be okay? NO! Pick the keyword such that it best fits your requirements, products, services, competitor intelligence, and more.
  4. Whether you are a big brand or not, long-tail keywords need to be included. This way, you are expanding your opportunity horizons to rank high then you would have by only targeting shorter keywords.
  5. A properly structured website can make all the difference; it has a tremendous impact on the SERPs (search engine results pages) ranking. Go to every minute detail when it comes to improving your website structure, whether it be navigation, URLs, and more.
  6. For an eCommerce website, product pages and Product descriptions are a vital part. Duplicate and plagiarised content on the product descriptions, even if it is from competitors or manufacturers, would hurt the ranking. Optimise these parts to detail like H1’s, Meta Descriptions, Meta Titles, and more.
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  7. Not just the product pages, category pages also have the same consideration be followed as unique and creative content is the top on-site SEO best practices for ranking, increased traffic, organic lead, and ultimately sales.
  8. Content cannibalization has a direct negative effect on ranking; to minimise its impact, you can either add a canonical tag or a 301 redirect for pages to eliminate any possibilities of search engines understanding identical pages or similar content.
  9. Images have a great contribution in the site speed; optimising them can save a ton of page load time.
  10. As you would be experimenting with various aspects of the website, there would be pages that you don’t want search engines to crawl. Create a robots.txt file with the addresses of those pages and problem solved.
  11. The most important and crucial factor for Google to rank a page is backlinks. Even when you have a perfect on-site SEO in place, nothing would be worth achieving the rankings if you do not have a good number of quality backings as it is the attestation of a good quality site for Google.
  12. Last but not least, do not forget to give a seamless desktop as well as mobile experience to your potential customer when building your eCommerce website apart from getting top-notch SEO Services Brisbane.

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