You’ve just closed a huge deal with a new client, and you want to show your appreciation. Or, maybe it’s your company’s holiday party, and you want to thank your employees for all their hard work this year.
What do you do? You could take them out to lunch or buy them customised gifts, but why not go above and beyond with corporate gifts that are both useful and brand-aware?
Here are a few tips on how to make sure your corporate gifts are a hit:
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Keep your audience in mind.
Ask yourself, who will be receiving these gifts? What is their age group, interests, and lifestyle? Answering these questions will help you choose customised gifts that will be appreciated and used.
For example, if you’re giving gifts to a group of young professionals, consider items like laptop cases or coffee mugs that can be used in the office.
Or, if you’re giving gifts to clients that frequently travel, consider items like luggage tags or passport covers. Furthermore, corporate gifting has been shown to increase business sales and build long-term loyalty among business partners, suppliers, and distributors.
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Think about what your company represents.
What values or mission does your company stand for? When choosing corporate gifts nz, look for items that align with these values or that help promote your company’s mission.
For example, if your company is environmentally conscious, consider gifting items like eco-friendly water bottles or reusable shopping bags. Or, if your company focuses on fitness and wellness, consider gifting items like jump ropes or fitness tracker wristbands.
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Choose quality over quantity.
It’s better to give fewer high-quality customised gifts than a bunch of cheap trinkets that will end up in the garbage, when it comes to corporate gifts, quality counts!
This is perhaps the most important tip of all! Your corporate gifts should be an extension of your brand identity. Make sure the items are branded with your company logo or name so that recipients are reminded of your company every time they use the gift.
When done correctly, corporate gifting can lead to happier employees, stronger business relationships, and higher sales conversions. When done incorrectly, it can be an expensive headache that fails to achieve the desired results.
Once you’ve determined your goals, audience, and gifts, it’s time to send your gifts in a way that maximises impact on your recipients while minimising headaches for you.
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Think outside the box.
Don’t be afraid to get creative with your corporate gifts! This is obviously easier said than done. It is an effective method for retaining long-term associates and achieving excellent results.
However, once you have clear goals in mind and a good understanding of your audience to know what types of things might interest them, you are halfway to selecting the right custom gifts to get the job done.
Browsing from a reputed catalogue provider contains thousands of fantastic items that you can personalise and send as gifts to whomever you desire. To make things even easier, you can use their filter to find products based on price, timeline, colour, and more!
Conclusion:
When it comes to corporate gifting, it’s important to choose wisely. Keep your audience in mind, choose items that represent your company well, and make sure the gifts are branded so recipients will always think of you when they use them. A little thoughtfulness goes a long way!
