To find the right SEO agency to partner with, you need to ask yourself some questions. These questions will help you determine if the company is a good fit for your company and how long-term of a partnership they want. You need to be sure that this is not just a short-term relationship or it could cause more harm than good for your business. Let’s look at five important factors that will help you choose SEO Ottawa Company.
How to find the right SEO agency?
- Ask for a list of clients. This is the most obvious way to find out if an agency has any experience with your industry, but it’s also one of the most important. The more names on that list, the better.
- Ask for a list of successful clients. “Successful” could mean anything from getting backlinks to ranking well in Google search results pages (SERPs). If an agency hasn’t gotten results at all yet, don’t worry—but do ask them what they did to get there!
- Ask for a list of unsuccessful clients (and why). Every company has had its share of failures over time; if you want your new partner’s help making sure yours are few and far between, then it’s important to know about their mistakes so that you can avoid repeating them yourself when working with them!
The best SEO agency will have a similar philosophy to yours
When choosing an SEO agency, it’s important to find one with a similar philosophy and approach to SEO as you. You need to be able to trust your partner, work together and communicate effectively. You also both have to be open and honest about what you want from each other.
This is why it’s so important for an agency (like ours) to have a clear vision of how we do things. We’re not all about rankings or traffic volume; we focus on building long-term relationships with our clients by providing them with high-quality content that will help them reach their goals over time.
#1. Do they understand your business?
The first thing to look for in an SEO Agency Ottawa is the understanding of your business. This means they should understand your goals, model, demographics and journey. Specifically, they need to know what you want to achieve with SEO.
For example: Do you want to increase site traffic? Do you want to generate more leads? Do you want buyers that are ready-to-buy immediately (i.e., not just looking around) or do you just want brand awareness? What is the desired outcome for your customers once they get on your website: buy something immediately or learn about products/services and then come back later? Are there particular keywords (or groups of keywords) which can help with achieving these goals?
The best way for them answer all these questions would be through discovery sessions where both parties openly discuss their expectations from each other and from themselves so that everyone understands what needs doing before any work begins – this lays down a solid foundation upon which all future work will be built upon ensuring maximum success rate in every aspect of engagement between client & agency over time!
#2. Have they done their homework?
- Have they done their homework?
- Are they prepared to go into battle with you?
- Do they know your business and industry inside out, or are they still trying to figure it out?
SEO agencies should be able to tell you about the last three years’ worth of your company’s activity. They should know how many people visit your site each month, who those visitors are and what they’re looking for when they get there, which other sites (or types of sites) people visit after visiting yours. They should also be familiar with how much traffic each of your competitors gets—and how much traffic is being driven by digital marketing efforts in general within the industry.
#3. Do they understand your goals?
Let’s say you’re looking for more traffic and conversions on your website. An SEO agency should understand that driving traffic to your website is important. If they don’t, it may be a sign that they don’t have the resources or expertise needed to help you achieve these goals.
However, there are other goals that an SEO agency should not be able to help with. Let’s say you want to lower costs by reducing headcount or moving more work in-house; this might not be something an SEO expert could advise on – but there’s no harm in asking!
#4. Have they helped other companies like yours?
It’s important to find an SEO agency that has experience working with companies similar to yours. If they’ve helped other businesses in your industry—or even just general businesses that face similar challenges—that’s a good sign.
It’s also helpful if the company can show you proof of their work with other clients. A portfolio is often a great way for agencies to showcase their scope and capabilities, so look for one before signing on with any firm.
#5. Do you like them?
In the end, it has to start with a good relationship. You need to be able to trust your SEO company and know that they’re looking out for your best interests. If you can’t communicate with them easily and effectively, then how can you expect them to do their job well?
The best SEO agencies want clients who are happy working with them; if they weren’t interested in making sure their clients were happy then they wouldn’t be in business! According to our research, the majority of SEO agencies have either a 9 or 10 rating on Trustpilot (a website where businesses ask for reviews from customers). This means that most customers would recommend those companies’ services or products.
What about their track record of success for their clients?
If you’re looking to partner with the best SEO agency, it’s important that you choose one with a proven track record of success for their clients. You should start your search by looking at their website and social media accounts to see what kinds of results they have been able to produce for their clients.
Look at the testimonials on their website, as well as on other sites such as TrustPilot or G2Crowd if available (and even ask around offline if you know someone who has used them). Also take note of how long they have been in business—the longer they have been around, the more likely they are to be successful!
Then ask if you can speak directly with some past clients who have worked with them in order to get an idea of what working together would look like from both sides; this will give you deeper insight into what kind of partnership might work best given your specific needs and goals. Also reach out directly through social media platforms like LinkedIn or Facebook Messenger—just don’t spam people’s inboxes! And finally, try not just asking those who had positive experiences but also those who didn’t – sometimes knowing about issues before hand can help prevent headaches down the line.”
What about experience and a long-term plan for your business?
You’re also going to want to look for an agency that has experience in your industry. If you’re a law firm, for example, you probably want an agency that has worked with other legal firms before. This will give you confidence that they know what they are doing and can help your business reach its goals faster.
Another important aspect of choosing an SEO company is whether or not they offer long-term plans for your business. A good long-term plan should be based on the goals of your business and should be flexible enough to adapt when things change (which they will). It also needs to be updated regularly so it stays relevant and doesn’t become obsolete over time.
Conclusion
We hope our tips have helped you understand how to find the best Ottawa SEO Company for your business. If you’re still unsure, I always recommend asking past clients of potential agencies what their experience was like working with them. You can also ask other businesses in your industry or similar industries which companies they would recommend working with.
