Digital marketing has come a long way since it was introduced to the world in the late 90s, and now, with the rise of voice search and other new technologies, we, with the help of an experienced Digital Marketing Company Ottawa, are on the brink of experiencing significant changes that will forever alter how we interact with digital marketing channels in general, and voice search specifically.
What are these changes? And what do they mean to your business? Let’s take a closer look.
Why Invest in Voice Search?
Searching on your phone has been an activity ingrained in our culture. Now, with more and more people using voice search, it is time to invest in a Digital Marketing Company that specializes in this new trend.
One of the best ways to prepare for this change, as per the Digital Marketing Company Ottawa, is by investing in a digital marketing company that will be able to help you not only track and analyze data but also design strategies that are tailored specifically to voice search.
As voice search becomes more popular and influential, it is essential for businesses to keep up with these changes before they happen.
Benefits of voice search in digital marketing
Voice search is becoming more popular with consumers. This can be a good thing for companies who are looking to start a digital marketing company. Research has shown that voice search yields higher click-through rates than other forms of search, as well as increased conversion rates.
Consumers also seem to be more likely to form an emotional connection with a company they find through voice search, which can lead them to make purchases and share their opinions on social media outlets such as Yelp or Facebook.
How to Optimize for Voice Search
Google currently has a voice search feature that is activated by simply saying, Okay, Google. This means that not only are you seeing an increase in voice search queries, but you’ll need to optimize for these searches as well.
There are several things you can do to make sure your business appears when someone does a voice search.
First, make sure your website is mobile-friendly with a responsive design so it will display correctly on any screen size.
Second, have an accurate description of your business, and what it offers in its meta tags and snippets so Google knows what to show when someone searches for keywords related to your business.
How to Capitalize on Voice Search
A search engine company called Lycos has predicted that by 2020, 50% of all online searches will be voice searches. In order to capitalize on this shift and grow your business, it is important to understand what voice search is and how it can impact your digital marketing campaign.
Voice searches are conducted through personal assistants such as Amazon’s Alexa or Google Home.
Conclusion
There are many ways in which voice search will change digital marketing, and as it continues to evolve, marketers of Digital Marketing Company Ottawa will need to be willing to adopt new strategies.
In order to stay ahead of the competition and keep up with the changing marketing landscape, marketers should pay close attention to voice search technology and explore new opportunities for content distribution.
