“Three” Cases In Which You Can Use SMS Marketing To Benefit Business
In today’s era of digitalisation, businesses tend to give a digital touch to their products or services in every technical way possible. Due to social media marketing gaining prominence with an incredible number of users growing over the years, you can have SMS marketing taking a back seat, and its equal worth as email marketing.
No matter how much technology progresses, SMS provider advertising can never be out of fashion with an evergreen streak. As a matter of fact, with an increasing number of users in mobile arena, SMS marketing is only bound to get stronger, with organizations realizing the importance slowly and gradually.
We have gathered here some use cases showcasing the ultimate need of SMS marketing and how it could be leveraged to its maximum potential benefitting companies.
Lead & Sales Generation
If planning to get through more of sales funnel and less of follow-ups, SMS service advertising is a sure shot way with a click through rate up to 90% that is simply phenomenal. Due to such an amazing response SMS marketing turns out to be a highly reliable affair more than what is expected.
Why so? Well, the reason is pretty clear. SMS advertising helps businesses to land directly in customer mailbox that is surely a big advantage. Since, SMSes are more likely to be seen than emails, it is obvious that CTRs go higher than what is presumed to be.
Escalating the Marketing Campaigns
We have already cleared this but just to recall things, people are now becoming more tech savvy and this is the reason why people tend to see their mobile phone every now and then resulting in high likelihood of your promotions to be seen.
However, to get sales, approaching new consumers is just not enough. You need to connect with them. Emails take a lot longer with regards to this process with 30%-35% people actually seen your mails, while SMSes do this job nicely. Of course you can’t expect a 100% success ratio, but still the results are staggering with 80%-85% people actually reading the SMSes.
Verification of User Accounts
Another wide use of SMS Marketing is the verifying process wherein people can verify their account details through an SMS whether be social accounts, bank accounts, or more.
Security is the key in verification process since SMS is the fastest medium wherein the account is verified in the most rapid manner. Sensitive data such as password data, informational data, or account related data could be easily verified via a SMS service.
Want to get your own SMS campaigns?
SMSes are surely a great way to tap worldwide audience without any need of Internet connection. Most importantly since everyone is mobile today, you can tap a broader audience segment. You just need to get in touch with a trustworthy SMS provider so that sending out bulk SMS becomes real easy than ever.